Tuesday 8 March 2011

Music magazine: Double page spread research.


This gif shows many of the double page spreads that i looked at to find out what was the norm in terms of layout, fonts, colours, photographs, and everything else. They are all magazines that are for the most part, geared towards the same target audience as my own. I will evaluate certain parts of each of these magazines in an attempt to see what i can include on my own, and what would work best.
On each magazines double page spread, the model featured within the article always has at least two photographs that are a fair amount larger than the others used. Their expressions vary, but their poses are usually the same, as they are quite relaxed or slightly posed, depending on the models personality and overall look. The images are frequently placed on the far left or right of the page, which is something i will try to include on my own double page, as i feel that it is quite effective to have only one or two fairly large photographs of the model, who is the major focus of the main article, as it does not take too much attention away from the actual article itself.
Additionally, each main article has the magazines name featured on it, with some text to identify what the article is on, or simply just the name that is commonly associated with the main articles within that certain magazine. The actual magazine name is usually slightly bigger than the brief summary below it. It is also the same colour as the actual title, with the summary in black or white to reduce attention leaving the main article. I feel that this feature is quite effective as it reminds the reader of what the magazine is called, which could in turn result in that person buying that magazine more often.
On each main article, if it is an interview, then the main title is usually a memorable quote from the interview itself, placed in a big font at the top of the left page, in a colour that is incorporated into the page elsewhere, with either a black or white background behind it. Here they have placed bright pink on top of a black background to make the words stand out more, which draws your attention to what that particular person has been saying. It allows the reader to have some insight into what the interview may focus on the most.
A big quote with quotation marks in a bright font is often used on the double page spread, and it is usually a memorable quote that reflects that particular persons personality. The quotation marks themselves are a fair bit larger than the text itself, and are usually in a colour that has been used somewhere else in the article. I really think this is an effective feature, as it really offers insight into what has been said within the article, as well as adding colour to an otherwise fairly plain page.
A smaller image is used on the page as well, usually of 1/3 of the model, and is placed somewhere in the middle of the text, or towards the bottom of the page near a larger image, to offer some other news or another quote. I will try and include an advertisement over the smaller image that will be placed on my double page spread, to use this same idea, as i feel it is an effective feature, as the advertisement will be focused on something related to the model, whose image it will be placed over slightly.
These two examples of text on the double page spread show that there is usually a fair amount of text, but not so much that the reader may not bother reading the article because it is too heavy with text. Both of these images are examples of interviews, and the typical layout of these seems to be fairly small columns, with highlighted writing for the interviewer, and  usually black writing for the person who is the focus of the article. As i like this idea myself, i will try to use it on my own double page spread, but maybe have the interviewers name as well as my artists name highlighted in two different colours to show who is who clearly.

After looking at all of the main features that have been used on all of these magazines, i will try to use many, if not all of them on my very own double page spread, as i feel that many of them are very effective, and will make my own more appealing to my target audience.




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