When thinking of magazines similar to my own that i have previously researched, i looked at who published Company magazine, and found that it was a company called Nat Mags (short for National Magazine Company), who were also associated with Seventeen magazine. As Company follows a fairly similar theme to my own, using many of the same features, i thought that this would be a good choice for a magazine that would be suitable to distribute my own music magazine. After i researched into the company further, i noticed that many of the other magazines that it published were aimed towards a much older target audience, such as Cosmopolitan and Reveal. Although this is a popular and wealthy company, their experience may be mainly with magazines aimed towards the older generation, and so they are not the best company for me, as they may not have the experience with magazines aimed towards the younger generation.
After realising that this would not be the best organisation for me to use, i continued my research, looking into who distributed Sugar magazine. I found that it was distributed by a fairly well known company called, Hachette Filipacchi (UK) Ltd, which is one of the many parts of the largest magazine publisher in the world, Hachette Filipacchi Médias. The UK part of this company is not that well known, but seems to be experienced in magazines for a younger target audience, and as the entire organisation itself is incredibly wealthy, they could provide my magazine with money to fund it, as well as help because of the experience it has gained from Sugar. This is why i believe Hachette Filipacchi (UK) to be the best choice for a media institution that could distribute my media product.
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