Music magazine: "Sugar" magazine research.

I made this gif so that it would be easier for me to evaluate Sugar magazine. After recieving comments on my drafts for my front cover, i realised that researching a magazine aimed toward the same target audience as my own, primarily mainly younger teenagers. The differences between our magazines being that Sugar is geared towards girls and is a fashion and gossip magazine, while mine is a music magazine, aimed towards girls and boys, but could be considered more for girls. I am going to evaluate the different features on Sugar, and see if i can use any of them on my final front cover.

• The magazine has bold, bright colours, but they are often the same colour as the title, or colours that compliment it. The majority of the text is plain, ensuring that the the person on the front cover is what draws the readers attention the most. When looking at the text, it usually sticks to just 3 or 4 different colours, the same font, but varying font sizes to other pieces of text. Whatever the model is wearing also plays a part in what colours are used around them. They often link, as does the background.

• On each cover there is a feature that advertises fashion - mostly highstreet. They are usually plain, apart from the colours on the clothes. The titles are simple, but big and eyecatching, and the feature is usually in an abstract shape with an outline around it.

• There is a banner at the top of every Sugar magazine, which usually advertises a story inside. They are usually plain, with certain words or symbols coloured, which are often the same colour as the title. They are short, and in a small font, with words that are meant to attract our attention in a slightly bigger font.

• The person featured within the magazine has their name in bold, hovering over their image. There is usually a little quote, or text underneath the name to introduce what the focus of the article is. The colour for this feature is usually the same as the title, or similar to a colour used for the banners or other features.

• Models very rarely pose in a way that makes them completely portrait. Their poses vary, and are sometimes far from ordinary. In Sugar magazine, if the model is standing, their pose will often reflect their personality. In the image of Hayley Williams in the top left hand corner, her pose reflects her bands (Paramore) music, as well as her attitude. As their music is mostly rock/pop-punk, her stance seems full of attitude, as well as containing a cheeky element. This also applies to Taylor Momsen, who is the girl in the bottom right hand corner. Her band (The Pretty Reckless) has an alternative rock/post-grunge sound, and so her pose reflects her preffered music genre. As she holds her hand up, her expression seems confident, as she smiles slightly.

When i make my final front cover, i will try and use many of the same ideas as Sugar magazine, as both of our magazines will be aimed towards the same audience, but just satisfying different hobbies and interests.

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